The Land of the Incas
The race for market globalisation has brought down many barriers creating a big world market.
The most recent analysis by economists, sociologists and management theorists have demonstrated that company competitiveness is still strongly dependant on the quality to be found in the territory and local communities where the company has its roots.
Successful businesses are those that are able to graft modern industrial values onto the stub of traditions, with their passion for technique and beautiful things.
This type of company finds particularly fertile ground in which to put down and develop roots in the territory where new trends, the will to create and explore the future and to add value to the best experiences of the past are best perceived.
For a company like the Incas Group, the main sponsor of the exhibition, the support of initiatives like this is an occasion to contribute to the development of "passion for technique and beautiful things" that represents the fertile ground that feeds the competitive capacity of the territory and its companies.
The choice could not have been more easy or natural, if we add to this the affinity between the values that guide a company like the Incas Group (a protagonist in the hi-tech markets of the new economy of information technology) and the principles of simplicity, speed and efficacy that characterised the material culture of the Inca civilisation, more than 500 years ago.
Managing Director of Incas S.p.A.